2025 Hunan Changsha Agricultural Machinery Expo

2025 Hunan (Changsha) Agricultural Machinery Expo

Date: December 03-04, 2025

Address: China Hunan International Convention and Exhibition Center
Promoting the Intelligence of Agricultural Machinery - Achieving Agricultural Modernization

Organizer: Beijing Wansen International Exhibition Co., Ltd

Simultaneously holding the "Huazhong Smart Agricultural Machinery Exhibition and China Hilly Agricultural Machinery Expo"

More than 400 industry-leading enterprises participated in the exhibition, more than 200 cooperative media, 8000 displayed products, an estimated 20000 professional buyers, 10+industry forums, and an estimated exhibition area of 20000 square meters

The Hunan (Changsha) Agricultural Machinery Expo aims to bring together elites and leaders in the domestic and international agricultural machinery industry to showcase the latest technologies, products, and solutions, promote the process of agricultural mechanization, and advance the modernization of agriculture. This exhibition will be a comprehensive platform that integrates exhibition, communication, and cooperation, providing valuable business opportunities and unlimited market potential for exhibitors and visitors.

Agriculture is an important industry in Hunan Province, and improving agricultural production efficiency and ensuring grain output are key to development. In the late 1960s and early 1970s, the country vigorously promoted agricultural mechanization and put forward the slogan "The fundamental way out for agriculture lies in mechanization". In addition, with the development of agricultural production and the acceleration of modernization, traditional agricultural tools can no longer meet the requirements of large-scale and high-efficiency production, so the demand for advanced agricultural machinery is increasing day by day.

Hunan has been a place of agricultural development since ancient times. A thousand years ago, Shennong founded the process of instrumentalization in ancient Chinese agriculture, and this long-standing inheritance of agricultural technology laid a certain foundation for the development of agricultural machinery in Hunan. A thousand years later, Hunan cultivated the first enterprise in China to develop lightweight tracked tractors, promoting the development of the local agricultural machinery industry.

In the future, with the rapid development of modern agriculture and the continuous advancement of technological innovation, agricultural mechanization has become an important way to improve agricultural production efficiency, ensure food security, and promote sustainable agricultural development. In order to further strengthen exchanges and cooperation in the agricultural machinery industry, showcase the latest agricultural machinery technology achievements, and promote the upgrading of the agricultural machinery equipment industry, the "2025 Hunan (Changsha) Agricultural Machinery Expo" (hereinafter referred to as "Hunan Agricultural Machinery Exhibition"), hosted by Beijing Wansen International Exhibition Co., Ltd., will be held from December 3-4, 2025 at the Hunan International Convention and Exhibition Center in China. At the same time, the "Huazhong Smart Agricultural Machinery Exhibition and China Hilly Agricultural Machinery Expo" were held, with the theme of "promoting the intelligence of agricultural machinery and realizing agricultural modernization". Various types of agricultural machinery and parts products were comprehensively displayed, with more than 400 participating companies and an exhibition area of 20000 square meters. More than 8000 products were showcased, and the expected number of professional visitors was 20000.

Theme: "Promoting the Intelligence of Agricultural Machinery and Realizing Agricultural Modernization"

Time: December 3rd (Wednesday) to December 4th (Thursday), 2025 Morning: 8:30-4:30

Location: Hunan International Convention and Exhibition Center, China

Exhibition advantages 

Leading brand enterprises gather to stimulate new vitality in the industrial chain: At this exhibition, from complete agricultural machinery to components, Fortune 500 companies such as China Yituo, John Deere, Kubota, Weichai, Tianjin Tieniu, Leiken Agricultural Machinery, and Yangma Agricultural Machinery will showcase their new products on stage, with a strong lineup of exhibitors covering the agricultural machinery and equipment industry chain in a "one-stop" manner. Many "first release" and "new technology" typical products in practical application fields are about to unveil their mysterious veil.

Professional audience gathering: The exhibition will invite 20000 representatives from agricultural mechanization management departments and industry associations, agricultural machinery production enterprises and distributors, new agricultural management entities such as agricultural cooperatives and family farms, experts and scholars from agricultural research institutes and universities, domestic and foreign buyers and investors, leaders of agricultural demonstration parks, agricultural machinery market groups, agricultural machinery circulation enterprises, corps, agricultural machinery maintenance stations, cooperatives, large-scale planters, farmers, agricultural machinery operators, media, farmers and people from all walks of life interested in agricultural machinery to visit and purchase. Provide exhibitors with extensive opportunities for communication and cooperation.

Rich and colorful supporting activities: During the exhibition, multiple professional forums, technical seminars, new product launches and other supporting activities will be held to provide exhibitors and visitors with a platform for in-depth communication and cooperation.

The operation mode of leading exhibitions: This exhibition is guided by the government and operated in a market-oriented manner to stimulate market vitality. Based on specific demand projects extracted by various levels of competent departments, the exhibition adopts the form of "on-site exhibition+academic forum+online exhibition" during the same period, promoting exhibitions through meetings and exhibitions, providing market opportunities for both supply and demand sides to connect in win-win cooperation and development, distribution and agency, etc.

Authoritative institutions will jointly invite various agricultural machinery management units, agricultural machinery associations, agricultural machinery circulation enterprises and other units from across the country to visit and purchase from city, county, township distribution agents and industry professionals.

10 years of industry accumulation: Since 2016, the organizer has accumulated more than 50000 professional purchaser information, and will invite city, county, township, distribution agents and industry professionals to visit and purchase through 50 professional telephone customers one-on-one.

All paid promotions have been launched: the sponsor will invite distribution agents in cities, counties, villages and towns and industry personages to visit and purchase through Tiktok platform, friend circle advertising, Baidu advertising, video number promotion and other channels.

5 months of 3 car promotion invitations: The organizer will arrange 3 cars for a period of 5 months to invite one-on-one door-to-door dealerships, agents, and industry professionals from 23 provinces, cities, counties, towns, and townships across the country.

7. Online and offline promotion without interruption 365 days a year: 200 media reports+500000 We Media news clients+20.8 million Baidu search+200000 SMS messages+800000 today headlines+Tiktok, 2.6 million Baidu tweets.

Central level media: CCTV/People's Daily/Economic Daily/China Daily/Agriculture and Rural Channel, etc/
Local media: Hunan Television/Hunan Daily/
Portal media: Baidu/Phoenix/Sina/Tencent/Sohu/NetEase, etc
We media: today's headlines/conference official account/video number/Baidu 100/cooperative We media units/microblog/Xiaohongshu, etc-

-----Exhibition Highlights

1. Special management zone, with four dedicated exhibition areas for precise communication with buyers: Smart Agricultural Machinery Exhibition Area, Hilly and Mountainous Agricultural Machinery Exhibition Area, Agricultural Machinery Parts Exhibition Area, and Farming and Harvesting Machine Exhibition Area.

2. Exhibition rewards: 1. Receive water tickets, 2. Receive meal tickets, 3. Free use of unloading platform, 4. Have one-on-one discussions with agricultural machinery management units and industry experts on industry development, 5. Have face-to-face exchanges, negotiations, and book machines with buyers.

3. Professional purchaser: 1. Reimburse travel expenses (maximum reimbursement of 100 yuan), 2. Receive gifts, 3. Receive meal tickets, 4. Receive water tickets, 5. Arrange accommodation, 6. Arrange bus transportation. 7. Recommend the responsible person of the target purchasing model manufacturer and assist in signing the purchase contract to ensure more secure product procurement.

On December 3rd, 200 domestic industry media outlets reported on it, and television stations conducted real-time interviews and reports.

One High end agricultural machinery centralized display - presenting a feast of agricultural machinery to the audience.

1. Agricultural machinery: tillage and land preparation machinery, planting and fertilization machinery, field management machinery, sowing and planting machinery, harvesting machinery, post harvest processing machinery, on-site operation machinery, etc;

2. Agricultural handling machinery: agricultural vehicles, three/four wheeled agricultural transport vehicles, light/heavy trucks, engineering vehicles, low-speed cargo vehicles, three wheeled vehicles, pickup trucks, trailers and accessories

3. Power machinery: tractors, diesel engines, diesel engines and generator sets, gasoline engines, internal combustion engines, internal combustion generator sets, wind and hydro generators, electric motors and accessories, etc;

4. Plant protection machinery: various high-efficiency and energy-saving plant protection machinery, insect killing and weed control equipment, etc;

5. Livestock machinery: silage chopper, grass cutter, silk kneading machine, pellet press, feed crusher, feed mixer, feed mixer, forage pellet machine, pellet feed press, manure cleaning machine, etc

6. Facility agricultural machinery: vegetable greenhouse machinery, seedling equipment, temperature sensors, internal combustion engines, greenhouse films, grass curtains, rolling shutter machines, rural new energy equipment

7. Garden machinery: lawn mower, lawn puncher, gardening machinery, roller press, lawn mower, high-pressure pesticide applicator, branch crusher, brush cutter, hedge trimmer, chainsaw

8. Irrigation and drainage machinery: sprinkler irrigation equipment, micro irrigation equipment, dropper equipment, other water-saving equipment and accessories;

9. Agricultural and sideline product processing machinery: rice milling machinery, drying machinery, grinding (pulp) machinery, fruit and vegetable processing machinery, tea processing machinery, oil pressing machinery, cotton processing machinery, etc

10. Laser processing equipment, laser marking machine, laser welding machine, laser cutting machine, laser engraving machine, laser CNC machine tool, laser heat treatment machine, laser drilling machine, laser mold engraving machine, laser internal engraving machine, laser cutting machine, laser engraving milling machine, laser engraving machine, CO2 laser marking machine, laser anti-counterfeiting coding machine, laser coding technology, laser auxiliary equipment and accessories, laser and optical light emitting components, etc

11. Equipment raw materials and accessories: water pump, electromechanical, hardware tools, gearbox and accessories, bearings, gears and accessories, agricultural machinery lubricants, transmission belts/chains, reducers, fasteners/connectors, cables/wires, clutches, filters, front axles and accessories, fuel injection devices, lubrication devices, radiators and coolers, blades, hydraulic components, superchargers, brake pumps, steering gears, instruments, tires, valves, switches, drainage and irrigation machinery parts, rotary tiller parts, internal combustion engine parts, transplanter parts, plant protection machinery parts, auxiliary equipment, testing instruments, production equipment, production materials, other accessories, etc

II Release of Technological Innovation Achievements

During the exhibition, multiple press conferences on agricultural machinery technology innovation achievements will be held, inviting industry experts, scholars, and enterprise representatives to share the latest research results and technological trends, explore the development direction of intelligent, information-based, and green agricultural machinery, and provide intellectual support for the transformation and upgrading of the agricultural machinery industry.

III Accurate docking and communication platform

The Expo has set up a special business negotiation area to provide one-on-one precise docking services for exhibitors and buyers, promote in-depth communication between supply and demand sides, and reach cooperation intentions. Multiple industry forums, technical seminars, and on-site demonstrations will also be held to provide participants with a comprehensive and multi-level communication platform. The forum aims to build a platform for ideological collision and intelligent integration, providing valuable learning and communication opportunities for participants.

4 Policy support and market information release

During the exhibition, officials from relevant government departments will be invited to interpret the latest agricultural machinery purchase subsidy policies, agricultural mechanization development plans, etc., providing authoritative policy guidance and market information for participants. We will also release industry research reports, market trend analysis, etc. to help companies grasp the pulse of the market and formulate development strategies.

Five On site demonstration and experience

In order to demonstrate the performance and effectiveness of agricultural machinery products more intuitively, the expo has specially set up a field demonstration area. Here, visitors can witness the on-site operation of various agricultural machinery and equipment, and personally experience the convenience and efficiency brought by technology. We believe that this will be a rare opportunity for practical learning. (Demonstration scope: Intelligent agricultural machinery, specific matters to be determined by the exhibiting enterprise after applying to the organizer)

VI value-added service

1: New Product and Technology Launch Event: Exhibitors can hold new product and technology launch events at the exhibition site according to their own needs, and the organizing committee will provide on-site release venue support based on exhibitors' needs.

2: Media interviews: According to the needs of exhibitors, the organizing committee arranges for exhibition partners to conduct interviews with exhibitors.

3: The company's annual meeting is held concurrently with the conference: if enterprises need to arrange such activities, please contact the organizing committee in a timely manner to arrange a better time slot;

7、 Registration method

We sincerely invite you to participate in the 2025 Hunan (Changsha) Agricultural Machinery Expo and witness the glorious moment of the agricultural machinery industry together! Looking forward to gathering with you in the beautiful city of Changsha, seeking common development and creating a better future together!

·Beijing Wansen International Exhibition Co., Ltd

·Phone registration: 153 4530 7509

·Contact: Qin Bing

·Email contact: 1264572440@qq.com

·Official WeChat: Search for "Wansen Exhibition" and follow

·Exhibition details, exhibition guides, and schedule arrangements will be gradually released on the audience account. Please stay tuned.