2025 Beautiful Rural Leisure Tourism Tour Spring Promotion Event Held in Jixi Anhui Province

On March 25th, the Rural Industry Development Department of the Ministry of Agriculture and Rural Affairs held a promotion event for the 2025 Beautiful Rural Leisure Tourism Tour (Spring) in Jixi, Anhui Province. 60 spring boutique routes, including the "Strolling Flower Sea" spring leisure sightseeing tour in Wanluo District, Wuhu City, Anhui Province, and the colorful countryside outing and flower viewing tour in Banan District, Chongqing, as well as 189 boutique attractions such as rapeseed flower terraces and Fuhe Flower Sea in Jiapeng Township, were released on site.

In recent years, the Ministry of Agriculture and Rural Affairs has responded to the diversified consumption needs of urban and rural residents, vigorously implemented the leisure agriculture boutique project, focused on the deep exploration of multiple agricultural functions and diverse rural values, continuously enriched the types of business formats, improved service levels, and promoted the high-quality development of leisure agriculture. In 2024, the development of rural leisure tourism industry will improve, and the cross-border integration of agriculture, culture, and tourism will become more diversified. The role of linking agriculture and promoting agriculture will become more prominent. The annual revenue of leisure agriculture will reach nearly 900 billion yuan, becoming one of the most active areas of tourism scene innovation and business integration.

The purpose of this event is to showcase the beautiful scenery of rural areas, inherit agricultural culture, promote the deep integration of agriculture, culture, and tourism, and stimulate new vitality in rural leisure consumption. On the basis of focusing on the theme of "enjoying slow life in the countryside while enjoying flowers in spring", the event launched a boutique route with the theme of "traveling with rural lodging". Through various forms such as traditional opera performances and exhibitions of intangible cultural heritage and folk customs, it provides visitors with a wonderful guide to encounter romantic spring days and taste the charm of rural agriculture.